Avery Schreiber, American actor and comedian (d. 2002)

A true veteran of American comedy and acting, Avery Lawrence Schreiber, born on April 9, 1935, left an indelible mark on stages, television screens, and cinematic productions before his passing on January 7, 2002. Known for his distinctive bushy mustache, expressive face, and versatile comedic timing, Schreiber's career spanned several decades, delighting audiences in a wide array of roles that ranged from improvisational sketch comedy to memorable commercial campaigns.

The Rise to Prominence: Burns and Schreiber

Schreiber first garnered widespread attention in the 1960s as one half of a highly influential and popular comedy duo alongside Jack Burns. Their partnership, known simply as Burns and Schreiber, became a significant act on the burgeoning improvisational comedy scene. Starting in clubs like The Second City in Chicago, they quickly developed a reputation for their sharp wit, intelligent satire, and brilliant comedic chemistry. Their performances were a staple on variety shows of the era, including the iconic The Smothers Brothers Comedy Hour and The Ed Sullivan Show, where their unique brand of observational humor and character-driven sketches captivated a national audience. They released several successful comedy albums, further solidifying their place in the pantheon of American comedy duos and influencing subsequent generations of comedians with their innovative approach to sketch comedy.

A Multifaceted Performer: From Sitcoms to the Big Screen

Beyond his celebrated work with Jack Burns, Avery Schreiber established himself as a highly sought-after character actor. His expressive face and booming voice made him a natural fit for a myriad of roles, particularly in the realm of television sitcoms, where he frequently portrayed quirky, somewhat bumbling, yet endearing characters. He made guest appearances on countless popular shows throughout the 1970s, 80s, and 90s, including classics such as The Rockford Files, WKRP in Cincinnati, and The Dukes of Hazzard, often bringing a distinct comedic flavor to each part. While his film roles were less frequent than his television work, he did lend his talents to a variety of movies, including voice work for animated features like The Secret of NIMH (1982) and appearances in comedies such as Slapstick of Another Kind (1982) and Mel Brooks's Dracula: Dead and Loving It (1995), showcasing his range from dramatic voice acting to physical comedy.

"Crunch All You Want": The Doritos Man

Perhaps one of Avery Schreiber's most enduring and widely recognized contributions to popular culture was his role in a series of highly successful and memorable television advertisements for Doritos tortilla chips. Beginning in the late 1970s and continuing into the 1980s, Schreiber became synonymous with the brand. Often depicted as a somewhat zany, enthusiastic connoisseur of the cheesy snack, his distinctive mustache, expressive eyebrows, and trademark line – "Crunch all you want, we'll make more!" – cemented his image in the minds of millions. These commercials were incredibly effective, not only boosting Doritos' sales but also showcasing Schreiber's ability to imbue even a brief commercial spot with a vibrant and unforgettable comedic personality, making him a household face across America.

Legacy and Enduring Influence

In his later years, Avery Schreiber continued to act, teach improvisation, and share his vast knowledge of comedy. He taught at The Groundlings, a renowned improvisational comedy troupe and school in Los Angeles, passing on the skills and philosophy he honed during his decades-long career. His comedic sensibility and versatile acting left a lasting impact on both his peers and the audiences he entertained. Avery Schreiber's career stands as a testament to the power of a unique comedic voice and a dedication to the craft of acting, ensuring his place as a beloved figure in American entertainment history.

Frequently Asked Questions About Avery Schreiber

When was Avery Schreiber born and when did he pass away?
Avery Lawrence Schreiber was born on April 9, 1935, and he passed away on January 7, 2002.
What was Avery Schreiber best known for?
He was widely known for his work as a comedian, particularly as one half of the comedy duo Burns and Schreiber in the 1960s, and later for his extensive acting career in television sitcoms and his memorable role in a series of popular Doritos tortilla chip commercials.
Who was Jack Burns in relation to Avery Schreiber?
Jack Burns was Avery Schreiber's comedy partner. Together, they formed the influential and popular improvisational sketch comedy duo Burns and Schreiber, which came to prominence in the 1960s.
Did Avery Schreiber only do comedy?
While primarily known for his comedic talents, Schreiber was a versatile actor. He took on various roles in television and film, including voice acting for animated features, demonstrating a range beyond pure comedy, though humor was often a signature element of his performances.
What was the famous line from the Doritos commercials he appeared in?
One of his most iconic lines from the Doritos commercials was, "Crunch all you want, we'll make more!"