Andrew Breitbart, American journalist, author, and publisher (d. 2012)
Who Was Andrew Breitbart? Unpacking the Legacy of a Conservative Media Innovator
Andrew James Breitbart (February 1, 1969 – March 1, 2012) was a prominent American conservative journalist, prolific writer, and influential political commentator who fundamentally reshaped aspects of online media. Known for his aggressive, confrontational style and his unwavering commitment to conservative principles, Breitbart emerged as a significant figure in the digital media landscape, leaving a lasting imprint on how political discourse is conducted online.
Early Career and Foundational Influence on Digital Media
Before launching his own eponymous media empire, Andrew Breitbart played pivotal roles in the nascent stages of two groundbreaking digital platforms that would define an era of internet news. His involvement provided crucial foundational support and strategic insight, laying the groundwork for his future endeavors.
- The Drudge Report: Breitbart served as an early editor and played a key role in developing The Drudge Report, the pioneering online news aggregator founded by Matt Drudge. His work with Drudge exposed him to the power of rapid, unmediated information dissemination and the potential of the internet to challenge traditional media gatekeepers. This experience deeply informed his understanding of how to leverage digital tools for political impact.
- The Huffington Post: He was also a co-founder of The Huffington Post (now HuffPost), a mainstream news and opinion blog launched in 2005. Breitbart's contribution to HuffPost showcased his ability to identify and capitalize on emerging digital trends, even across the political spectrum, demonstrating his early versatility and foresight in the evolving online media environment.
Breitbart News: A Voice for the Far-Right
Building on his extensive experience and a clear vision for an alternative media voice, Breitbart founded Breitbart News in 2007. This platform quickly distinguished itself as a far-right news and opinion website, explicitly designed to challenge the perceived liberal bias of mainstream media outlets.
- Mission and Editorial Stance: Breitbart News was conceived as a platform for conservative and libertarian viewpoints, often presenting news with a strong ideological slant. It became known for its aggressive reporting, its willingness to tackle controversial subjects, and its focus on what it termed "Big Journalism" – a critique of what it saw as the entrenched power and bias of established media.
- Impact on the Media Landscape: Under Breitbart's leadership, the site grew into a significant online presence, becoming a primary source of news and commentary for a substantial segment of the conservative audience. It championed grassroots activism and citizen journalism, empowering individuals to bypass traditional media channels and share their own narratives.
Key Controversies and Breitbart's Central Role
Andrew Breitbart was not merely an observer of political events; he actively engaged in and often instigated significant controversies that garnered widespread national attention. His strategic use of online platforms to disseminate information and challenge conventional narratives became a hallmark of his approach.
- The Anthony Weiner Sexting Scandal (2011)
- Breitbart played a pivotal role in exposing and amplifying the scandal involving then-U.S. Representative Anthony Weiner. Breitbart's BigGovernment.com website was the first to publish a lewd photo allegedly sent from Weiner's Twitter account. He famously confronted Weiner at a press conference, demanding answers and further solidifying his reputation as a tenacious and uncompromising journalist willing to break sensitive stories that traditional outlets might hesitate to touch. This event underscored his method of using online platforms to directly challenge politicians and influence public discourse.
- The Firing of Shirley Sherrod (2010)
- In a highly controversial incident, Breitbart's BigGovernment.com posted a selectively edited video clip of Shirley Sherrod, an African American U.S. Department of Agriculture official. The clip made it appear as though Sherrod had admitted to racial discrimination against a white farmer. The video quickly went viral, leading to Sherrod's immediate firing by the Obama administration. However, the full, unedited video later revealed that her remarks had been taken out of context and were, in fact, an account of her journey overcoming racial prejudice. The USDA subsequently apologized and offered Sherrod a new position, which she declined. This episode highlighted the powerful, yet sometimes misleading, nature of viral online content and the rapid repercussions it could unleash.
- The ACORN 2009 Undercover Videos Controversy
- Breitbart also played a central role in promoting and publicizing a series of undercover videos targeting the Association of Community Organizations for Reform Now (ACORN). These videos, produced by conservative activists James O'Keefe and Hannah Giles, purported to show ACORN employees advising on illegal activities. Breitbart's websites were instrumental in distributing these videos, leading to widespread outrage, Congressional hearings, and ultimately, the loss of federal funding for ACORN. While investigations later found no evidence of criminal activity by ACORN, the scandal significantly damaged the organization's reputation and operations, demonstrating Breitbart's effectiveness in leveraging online video to achieve political outcomes.
Shifting the Paradigm of Political Journalism
Andrew Breitbart's influence extended beyond the specific controversies he championed. Commentators such as Nick Gillespie and Conor Friedersdorf have credited Breitbart with fundamentally changing how people engaged with and wrote about politics. His innovative approach demonstrated a novel use of the internet:
- Bypassing Information Bottlenecks: Breitbart showed how digital platforms could "route around information bottlenecks imposed by official spokesmen and legacy news outlets." He effectively used social media, his own network of websites, and rapid online dissemination to bypass traditional journalistic filters, directly publishing raw information, videos, and commentary.
- Empowering Alternative Voices: He championed a form of citizen journalism and enabled individuals outside of established media to challenge dominant narratives and bring attention to issues they believed were being ignored or misreported by mainstream sources. This approach democratized, to some extent, the creation and distribution of political news, paving the way for the rise of independent online media and activist-driven reporting.
- Influence on Conservative Media: His methods and the success of Breitbart News inspired a new generation of conservative media outlets and commentators to leverage digital tools for political advocacy and opposition research, further fragmenting the media landscape and intensifying partisan discourse online.
Frequently Asked Questions About Andrew Breitbart and His Impact
- Who was Andrew Breitbart?
- Andrew Breitbart was an American conservative journalist, writer, and political commentator best known as the founder of Breitbart News and a co-founder of The Huffington Post. He was a significant figure in the development of online conservative media.
- What was Andrew Breitbart known for?
- Breitbart was known for his role in major political controversies, including the Anthony Weiner sexting scandal, the Shirley Sherrod video, and the ACORN undercover videos. He was also credited with showing how the internet could be used to bypass traditional media and influence political discourse.
- What is Breitbart News?
- Breitbart News is a far-right news and opinion website founded by Andrew Breitbart. It is known for its conservative viewpoint, aggressive reporting, and focus on political and cultural issues from a right-wing perspective.
- How did Andrew Breitbart change journalism?
- Breitbart changed journalism by demonstrating how the internet and social media could be used to directly publish information, challenge mainstream narratives, and bypass traditional media gatekeepers. He popularized a more activist, confrontational style of online political reporting.