Jerry Sisk, Jr., American gemologist, co-founded Jewelry Television (d. 2013)

Gerald D. "Jerry" Sisk Jr., born on February 2, 1953, and passing away on January 13, 2013, was a highly influential American gemologist whose significant contributions profoundly shaped the modern jewelry retail landscape. He is best known as a co-founder of Jewelry Television (JTV) in 1993, a groundbreaking venture that revolutionized how consumers access and purchase gemstones and jewelry. Sisk held the pivotal role of Executive Vice President at JTV, a position he maintained until his death, underscoring his deep commitment and continuous involvement in the company's strategic direction and growth.

Early Life and Foundations in Gemology

Hailing from the vibrant New York City Metropolitan Area, where he was born and raised, Jerry Sisk's lifelong passion for the jewelry industry blossomed early. He embarked on his professional journey as a teenager, gaining invaluable hands-on experience through an apprenticeship within the jewelry sector. This early practical exposure laid a strong foundation for his future expertise.

He later pursued higher education, earning a bachelor's degree from the University of Tennessee in Knoxville. During his time as a student, Sisk was also a proud member of the acclaimed Pride of the Southland Band, showcasing his diverse talents beyond the academic realm. His exceptional linguistic abilities, being fluent in six languages, significantly augmented his global reach and understanding of diverse gem markets.

A Recognized Authority in Gemology

Jerry Sisk's profound expertise in gemology was formally recognized through his accreditation as a Graduate Gemologist (GG) from the prestigious Gemological Institute of America (GIA). The GIA is widely regarded as the world's foremost authority in gemology, setting global standards for gem education and research. This rigorous training equipped Sisk with an unparalleled understanding of gemstones, their origins, quality, and value.

His career was marked by extensive international travel, visiting approximately forty countries. These travels were not merely for leisure but were critical for sourcing unique gemstones, establishing global connections, and understanding market trends firsthand. Sisk's dedication to the integrity and advancement of the gem industry was further demonstrated through his active participation in key professional organizations.

Co-founding Jewelry Television (JTV)

A pivotal moment in Jerry Sisk's career, and indeed for the entire jewelry retail sector, occurred in 1993 when he co-founded what would rapidly evolve into Jewelry Television (JTV). He embarked on this visionary journey with two longtime friends and esteemed partners: Bob Hall and Bill Kouns. This partnership was strategically balanced, bringing together distinct yet complementary areas of expertise.

Bill Kouns, like Sisk, possessed deep knowledge as a seasoned jewelry expert, while Bob Hall brought extensive experience from his career in the dynamic television industry. This unique synergy of gemological knowledge, retail insight, and broadcasting acumen was instrumental in JTV's initial success and subsequent expansion.

The nascent home shopping channel commenced its operations from a modest studio in Greeneville, Tennessee, utilizing surprisingly limited equipment—just a single television camera. This humble beginning underscores the pioneering spirit and clear vision that drove Sisk and his partners. As JTV's innovative business model gained traction and its viewership expanded rapidly, the company eventually relocated to a larger, permanent state-of-the-art television studio in Knoxville, Tennessee, reflecting its burgeoning success and commitment to growth.

By the time of Sisk's passing in 2013, Jewelry Television had grown into a formidable enterprise, proudly identifying itself as the largest retailer of loose gemstones in the United States, employing a substantial workforce of over 1,200 dedicated individuals. This remarkable growth is a testament to the enduring legacy and strategic foresight of its co-founders, particularly Jerry Sisk's influence.

Literary Contributions and Industry Accolades

Beyond his entrepreneurial ventures, Jerry Sisk was also a prolific author, sharing his vast knowledge with a broader audience. His most acclaimed work, "Guide to Gems & Jewelry," stands as a significant contribution to gemological literature. The book's widespread appeal is evident in its sales of over 15,000 copies, a remarkable achievement that necessitated the publication of a second, updated edition. This publication served as an accessible resource for both budding enthusiasts and seasoned professionals, solidifying his reputation as an educator and thought leader.

Sisk's influence and impact within the industry were widely recognized. In April 2012, a mere year before his passing, the esteemed "Jewelers Circular Keystone" (JCK) magazine honored him. JCK is a highly reputable and influential industry trade magazine, serving as a vital source of information and analysis for jewelers worldwide. The magazine included Jerry Sisk on its prestigious "Power List of industry movers and shakers" within the competitive gem and gemstone field. Furthermore, within its more specialized "Gems and Gemology" sublist, JCK recognized Sisk as the fourth most influential person, underscoring his exceptional expertise, leadership, and enduring impact on the global gem trade and study of gemology.

Community Engagement and Legacy

Jerry Sisk's commitment extended beyond the confines of the jewelry world, deeply impacting the cultural fabric of his adopted home, Knoxville, Tennessee. He was a dedicated patron and active participant in the local arts scene. Notably, he served with distinction as a former President of the Knoxville Opera Company, lending his leadership and strategic acumen to support the vibrant performing arts community. Additionally, Sisk held a significant seat on the board of the esteemed Knoxville Symphony Orchestra, further demonstrating his passion for and advocacy of the arts. These roles highlight his multifaceted personality and his dedication to enriching the lives of others through cultural initiatives.

Gerald D. "Jerry" Sisk Jr. peacefully passed away in his sleep at his home in Farragut, Tennessee, on January 13, 2013, at the age of 59. His passing marked the end of an era for the jewelry industry, leaving behind a profound legacy of innovation, education, and entrepreneurship. He is survived by his beloved wife of thirty-seven years, Karen Lawhorn Sisk; his mother, Elaine Sisk; and his sister, Melanie. Jerry Sisk was laid to rest at the Concord Masonic Cemetery in Concord, Tennessee, a testament to his roots and community ties. His vision for Jewelry Television, his contributions to gemological education, and his unwavering dedication to the integrity of the jewelry trade continue to influence the industry profoundly.

Frequently Asked Questions About Jerry Sisk

Who was Gerald D. "Jerry" Sisk Jr.?
Gerald D. "Jerry" Sisk Jr. was an American gemologist, entrepreneur, and author, best known as the co-founder and Executive Vice President of Jewelry Television (JTV). He was a highly respected figure in the global gem and jewelry industry.
What is Jewelry Television (JTV)?
Jewelry Television (JTV) is a prominent home shopping channel and e-commerce retailer specializing in gemstones and jewelry. Co-founded by Jerry Sisk in 1993, it grew to become the largest retailer of loose gemstones in the United States.
What were Jerry Sisk's significant contributions to gemology?
Jerry Sisk was a Graduate Gemologist accredited by the GIA, spoke six languages, and traveled globally to source gems. He was a national committee member for the Gemstone Industry and Laboratory Conference (GILC) and a member of the International Colored Gemstone Association (ICA). He also authored the popular book "Guide to Gems & Jewelry."
Did Jerry Sisk write any books?
Yes, Jerry Sisk's most well-known book is "Guide to Gems & Jewelry," which sold over 15,000 copies and saw a second edition published, establishing him as an accessible authority on gemological topics.
How was Jerry Sisk recognized in the jewelry industry?
In April 2012, Jewelers Circular Keystone (JCK) magazine, a leading industry trade publication, included Jerry Sisk on its "Power List of industry movers and shakers," ranking him as the fourth most influential person in its "Gems and Gemology" sublist.
How did Jerry Sisk contribute to the Knoxville community?
Beyond his professional achievements, Jerry Sisk was actively involved in the cultural life of Knoxville, Tennessee. He served as a former President of the Knoxville Opera Company and held a seat on the board of the Knoxville Symphony Orchestra, demonstrating his commitment to the arts.