Pauline Phillips, American journalist and radio host, created Dear Abby (b. 1918)

Pauline Esther "Popo" Phillips: The Enduring Legacy of Abigail Van Buren

Pauline Esther "Popo" Phillips, born Friedman on July 4, 1918, and passing on January 16, 2013, became a household name across America under her iconic pseudonym, Abigail Van Buren. As a trailblazing American advice columnist and influential radio show host, Phillips profoundly shaped public discourse on personal and societal issues for decades. Her most significant contribution, the widely celebrated "Dear Abby" newspaper column, launched in 1956, revolutionized the way millions sought and received guidance.

The Phenomenon of "Dear Abby"

From its inception, the "Dear Abby" column quickly ascended to unparalleled popularity, distinguishing itself through Phillips' unique blend of wit, empathy, and straightforward common sense. Her advice was often characterized by its pragmatic approach, tackling a vast array of life's complexities—ranging from family disputes, marital issues, and etiquette dilemmas to questions of personal ethics and health concerns. This accessible and relatable counsel resonated with a broad audience, transforming the column into an indispensable daily read for many.

The column's immense appeal led it to become the most widely syndicated newspaper column globally. At its peak, "Dear Abby" was published in an astonishing 1,400 newspapers, reaching an estimated 110 million readers. This unprecedented reach solidified Phillips' position as a cultural touchstone, making her a trusted confidante for a significant portion of the American population.

Beyond Print: A Voice on the Airwaves

Phillips' influence extended beyond the printed page into the realm of radio. From 1963 to 1975, she hosted a daily "Dear Abby" program on CBS Radio, further broadening her reach and allowing her to connect with her audience in a more immediate, personal way. This daily broadcast enabled listeners to hear her distinctive voice and direct delivery, cementing her role as a prominent media personality.

A "Pioneering Queen of Salty Advice"

Acclaimed TV anchorwoman Diane Sawyer aptly described Pauline Phillips as the "pioneering queen of salty advice." This characterization perfectly captures Phillips' distinctive style: her counsel was often direct, occasionally blunt, and always refreshingly honest, yet delivered with an underlying warmth and genuine concern for her readers' well-being. She was a pioneer not only in the sheer scale of her syndicated reach but also in normalizing the public discussion of sensitive topics, empowering readers to confront their problems and seek resolutions. Her legacy continues to influence advice-giving in modern media, demonstrating the enduring power of practical wisdom and empathetic guidance.

Frequently Asked Questions About Pauline Phillips and "Dear Abby"

Who was Abigail Van Buren?
Abigail Van Buren was the pen name used by Pauline Esther "Popo" Phillips, an American advice columnist and radio show host, who authored the widely syndicated "Dear Abby" newspaper column.
When did the "Dear Abby" column begin?
The "Dear Abby" newspaper column, created and written by Pauline Phillips (Abigail Van Buren), first began in 1956.
How popular was "Dear Abby"?
At its most popular, "Dear Abby" was syndicated in 1,400 newspapers and reached an estimated 110 million readers, making it the most widely syndicated newspaper column in the world.
Did Abigail Van Buren host a radio show?
Yes, Pauline Phillips, as Abigail Van Buren, hosted a daily "Dear Abby" program on CBS Radio from 1963 to 1975, extending her reach beyond print media.
What made Abigail Van Buren's advice unique?
Her advice was characterized by its candid, often witty, and straightforward nature. Diane Sawyer famously called her the "pioneering queen of salty advice," highlighting her direct yet empathetic approach to a wide range of personal and ethical dilemmas.