Georgia Frontiere, American businesswoman and philanthropist (b. 1927)

Georgia Frontiere, born Violet Frances Irwin on November 21, 1927, and passing on January 18, 2008, was an influential American businesswoman and entertainer whose remarkable tenure as the majority owner and chairperson of the Los Angeles/St. Louis Rams NFL team profoundly impacted professional football. Breaking through significant gender barriers, she emerged as the most prominent female owner in a league historically dominated by male figures, leaving an indelible mark on its landscape and setting a precedent for future female leaders in sports.

Before her groundbreaking career in sports ownership, Frontiere, initially known as Violette Irwin, had a background in entertainment. She performed as an actress and singer, notably appearing in films such as "The French Line" (1954). This unique blend of experience, from the glitz of Hollywood to the gritty world of professional football, contributed to her distinctive style and public persona.

A Trailblazing NFL Owner: The "Madame Ram" Era

Frontiere inherited ownership of the Rams in 1979 following the passing of her husband, Carroll Rosenbloom, who had been the team's owner. Her nearly three-decade leadership, spanning from 1979 to 2008, was marked by both significant achievements on the field and controversial decisions off it, particularly the team's relocation. Initially based in Los Angeles, a city where the Rams had a long history, Frontiere made the pivotal decision in 1995 to move the franchise to St. Louis, Missouri. This controversial relocation was driven by the desire for a modern stadium and a more fervent local fanbase, ultimately leading to a new chapter for the team as the St. Louis Rams.

Under her stewardship, the Rams experienced notable success. During her 29-year reign, the team consistently competed at a high level:

Her unwavering dedication and profound connection to the team, often demonstrated by her visible passion during games, earned her the affectionate and fitting nickname, "Madame Ram." This moniker encapsulated her pioneering role and her deep-seated commitment to the franchise and the sport.

A Philanthropic Legacy Beyond the Gridiron

Beyond her contributions to professional sports, Georgia Frontiere was a dedicated philanthropist, extending her influence and generosity far beyond the football field. She understood the power of an NFL franchise to uplift communities and used her position to foster significant charitable endeavors.

The St. Louis Rams Foundation
Frontiere established the St. Louis Rams Foundation, a cornerstone of her philanthropic efforts. This foundation became a vital vehicle for charitable giving, focusing on community outreach programs, youth development, and various causes aimed at improving the quality of life in St. Louis and surrounding areas. Through this foundation, she left a lasting legacy of community engagement and support.
Extensive Board Memberships and Contributions
Her commitment to philanthropy was also evident through her active involvement on the boards of numerous prominent organizations. She served on the board of the local United Way chapter, contributing to initiatives that addressed pressing social needs. Her passion for the arts was demonstrated by her involvement with the Saint Louis Symphony Orchestra. Furthermore, she dedicated her time to supporting youth through the Herbert Hoover Boys and Girls Club and health-related causes, including the Crohn's and Colitis Foundation of America and the American Foundation for AIDS Research (amfAR). Across various sectors, Frontiere made substantial charitable contributions to both the arts and other organizations, not only in St. Louis but also in other locations, underscoring her broad commitment to making a positive impact on society.

Frequently Asked Questions About Georgia Frontiere

Who was Georgia Frontiere?
Georgia Frontiere was an American businesswoman and entertainer best known as the majority owner and chairperson of the Los Angeles/St. Louis Rams NFL team from 1979 until her death in 2008. She was a pioneering female figure in professional sports ownership.
When did Georgia Frontiere own the Rams?
She owned the Rams for nearly three decades, from 1979 to 2008. During her tenure, the team transitioned from Los Angeles to St. Louis in 1995.
What was the Rams' biggest achievement under her ownership?
The St. Louis Rams won Super Bowl XXXIV in the 1999 season, defeating the Tennessee Titans, which was a highlight of her ownership and a major achievement for the franchise.
Why was she called "Madame Ram"?
She earned the nickname "Madame Ram" due to her deep commitment, passion, and long-standing dedication to the team.
What were Georgia Frontiere's philanthropic contributions?
She established the St. Louis Rams Foundation and served on the boards of several charitable organizations, including the United Way, Saint Louis Symphony Orchestra, Herbert Hoover Boys and Girls Club, Crohn's and Colitis Foundation of America, and the American Foundation for AIDS Research, making numerous contributions to the arts and other causes.