Deaths on January 7

Avery Schreiber, American comedian and actor (b. 1935)

Avery Lawrence Schreiber (April 9, 1935 – January 7, 2002) was a highly versatile American actor and comedian, instantly recognizable by his distinctive bald head and walrus mustache. A true veteran of the entertainment industry, Schreiber carved out a prominent career across stage, television, and film, leaving an indelible mark with his unique comedic style and improvisational prowess.

His rise to national prominence began in the 1960s as one half of a dynamic and influential comedy duo with Jack Burns. The pair, known simply as Burns and Schreiber, honed their craft at the legendary Second City in Chicago, a renowned improvisational theatre troupe. Their partnership was celebrated for its sharp wit, satirical sketches, and innovative use of improv, making them a staple on variety shows of the era, including appearances on "The Ed Sullivan Show" and "The Smothers Brothers Comedy Hour." Their success eventually led to their own summer replacement series on television in 1973, showcasing their unique chemistry and broad appeal to a national audience.

A Distinguished Career Across Media

Beyond his celebrated partnership with Jack Burns, Schreiber demonstrated remarkable versatility as a character actor. He appeared in an extensive array of roles, primarily gaining recognition for his work on numerous popular television sitcoms of the 1970s and 1980s. His memorable guest appearances included acclaimed series such as "The Mary Tyler Moore Show," "Rhoda," "WKRP in Cincinnati," "The Rockford Files," "Benson," and "Fantasy Island," where he often brought a distinctive comedic flair to his characters. He also lent his voice to animated productions, further expanding his reach.

While television was his primary medium, Schreiber also made his presence felt on the big screen and the stage. His film credits included roles in movies like "The Monitors" (1969), "Scavenger Hunt" (1979), "Caveman" (1981), and a notable cameo in Mel Brooks' "Robin Hood: Men in Tights" (1993). On stage, he continued to embrace his improvisational roots, captivating live audiences with his spontaneous humor and masterful characterizations.

The Iconic Doritos Commercials

Perhaps one of Avery Schreiber's most enduring and widely recognized contributions to pop culture was his starring role in a series of highly popular television advertisements for Doritos tortilla chips. These commercials, which ran for many years, were instrumental in establishing Doritos as a household name. Schreiber's distinctive appearance and comedic timing, often emphasizing the satisfying crunch of the chips, made these ads instantly memorable and hugely effective. His persona became synonymous with the brand, solidifying his image in the minds of millions of viewers across America.

Legacy as a Teacher and Mentor

Beyond his performing career, Avery Schreiber was also a dedicated educator and mentor. He shared his extensive knowledge of improvisation and comedy, teaching at The Second City and later at Valencia Community College in Orlando, Florida. Through his teaching, Schreiber influenced and inspired a new generation of comedians and actors, passing on the techniques and philosophy that had defined his own successful career. His commitment to nurturing talent underscores his lasting impact on the world of comedy.

Frequently Asked Questions about Avery Schreiber

What was Avery Schreiber best known for?

Avery Schreiber was best known as an American actor and comedian, particularly for his work in the comedy duo Burns and Schreiber, his numerous roles in television sitcoms, and his iconic series of advertisements for Doritos tortilla chips.

Who was Avery Schreiber's comedy partner?

Avery Schreiber's prominent comedy partner was Jack Burns. Together, they formed the highly influential improvisational duo, Burns and Schreiber, which gained fame in the 1960s.

What made the Doritos commercials featuring Avery Schreiber so popular?

The Doritos commercials featuring Avery Schreiber were popular due to his distinctive comedic persona, recognizable appearance, and his memorable delivery which often highlighted the "crunch" of the chips. These ads were highly effective in brand recognition and recall.

Did Avery Schreiber only work in comedy?

While Avery Schreiber was primarily known as a comedian, he was a versatile actor who performed in a wide array of roles across various genres. He appeared in dramatic television episodes, films, and was also a respected stage performer.