Robert Dennis Latchford, born on 18 January 1951, is an iconic English former association footballer revered for his prowess as a centre-forward. His distinguished career saw him make over 500 appearances in the highly competitive Football League, primarily for top-tier clubs during an era when the First Division represented the pinnacle of English football. Latchford became a celebrated figure, particularly during his impactful spells with Birmingham City, Everton, Swansea City, and Coventry City.
Robert Latchford's Prolific Club Career
While contributing significantly to all his clubs, Robert Latchford is most famously enshrined in the history of Everton FC. Joining the Merseyside club in 1974 from Birmingham City in a then-record £350,000 transfer that also involved Howard Kendall moving to Everton, he quickly established himself as a dominant force. During his seven years at Goodison Park, he consistently led the line with exceptional goalscoring ability. A career highlight came in the 1977-78 season, where Latchford emphatically secured the Football League First Division's coveted Golden Boot award, scoring an impressive 30 league goals. This remarkable achievement underscored his status as one of the premier strikers in England and cemented his place as an Everton legend, beloved by the fans who often chanted "Latchford is our hero." He netted a total of 106 league goals for Everton during his tenure, making him one of the club's most prolific post-war forwards.
The Archetypal Complete Centre-Forward
Robert Latchford epitomised the ideal 'complete centre-forward,' a rare blend of attributes that made him exceptionally difficult for defenders to contain. His offensive toolkit was remarkably comprehensive:
- Two-Footed Proficiency: Latchford possessed the rare ability to score or create chances with equal effectiveness using either foot, making him unpredictable and dangerous from any angle.
- Aerial Dominance: Standing at 6 feet (1.83m) tall, he was an formidable presence in the air. His exceptional heading ability made him a constant threat from crosses and set pieces, capable of powerfully directing the ball into the net.
- Surprising Pace: Despite his imposing physique, Latchford was deceptively fast, especially over short distances. This explosive acceleration allowed him to burst past defenders, chase down through balls, and gain crucial yards in the penalty box, often creating the space needed for his numerous goals.
- Strength and Work Rate: He combined his physical stature with immense strength, holding up play effectively and battling defenders robustly. His tireless work rate also meant he was constantly involved, pressing opponents and linking up play with teammates.
International Representation for England
Latchford's outstanding club performances garnered him recognition at the international level, earning 12 full caps for the England national team. His international career, though perhaps numerically modest compared to some contemporaries, occurred during a highly competitive era for English football, where competition for the centre-forward role was exceptionally fierce among a pool of talented strikers. He represented his country with pride, contributing to the national setup in the mid-to-late 1970s.
Legacy and Enduring Impact
Robert Latchford's enduring legacy is that of a powerful, prolific, and exceptionally well-rounded centre-forward who left an indelible mark on English football. He remains a cherished figure, particularly at Everton, where his goal-scoring heroics and 'complete' playing style are fondly remembered, symbolizing a golden age for the club's attacking prowess and continuing to be held in high esteem by generations of fans.
Frequently Asked Questions About Robert Latchford
- When was Robert Latchford born?
- Robert Latchford was born on 18 January 1951.
- What position did Robert Latchford play?
- He played as a centre-forward.
- Which major clubs did Robert Latchford represent?
- Robert Latchford played for Birmingham City, Everton, Swansea City, and Coventry City in the First Division of the Football League, among others.
- Did Robert Latchford win any individual awards during his career?
- Yes, he won the prestigious Football League First Division Golden Boot award in the 1977-78 season, scoring 30 league goals for Everton.
- How many league goals did Robert Latchford score for Everton?
- Robert Latchford scored 106 league goals for Everton during his tenure at the club.

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