Ed Herlihy, American journalist (b. 1909)

Edward Joseph Herlihy: The Ubiquitous Voice of American Media

Edward Joseph Herlihy (August 14, 1909 – January 30, 1999) was a revered American broadcast personality whose distinctive voice became synonymous with news, entertainment, and commercial branding across several decades. Primarily recognized as the principal newsreel narrator for Universal-International, his extensive career spanned radio, television, and advertising, leaving an indelible mark on popular culture from the 1940s through the early 1980s.

A Definitive Voice in Newsreels

For many Americans, Herlihy's authoritative yet comforting baritone was the voice of world events. As the leading newsreel narrator for Universal-International, one of the foremost producers of cinematic news content, he delivered headlines and stories to millions of moviegoers before the widespread adoption of television. Newsreels, which were short films shown in cinemas before feature presentations and during intermissions, served as a primary source of visual news for the public. Herlihy’s clear, precise articulation and engaging delivery helped define the informational tone of the era, making him a household voice for current events.

Versatility Across Radio and Television Broadcasting

Beyond the silver screen, Edward Herlihy was a long-time and prolific announcer for NBC, one of the United States' premier broadcasting networks. His extensive work in live broadcasting included:

• Hosting The Horn and Hardart Children's Hour: From the 1940s through the 1950s, Herlihy served as the warm and encouraging host of this immensely popular radio and later television program. The show, famous for showcasing young amateur talent and often associated with the Horn & Hardart automat restaurants, was a Sunday morning staple for families, particularly along the East Coast. Herlihy's genial demeanor made him a beloved figure to both the young performers and their loyal audiences.
• Interim Announcer on The Tonight Show: In 1962, Herlihy briefly stepped in as the interim announcer for NBC's iconic late-night talk show, The Tonight Show. This role, though short-lived, underscored his versatility and his standing as a reliable and respected voice within the network's top-tier programming lineup.

The Iconic "Voice of Cheer and Cheese" for Kraft Foods

Perhaps one of Herlihy's most enduring legacies was his role as the principal voice for Kraft Foods' radio and television commercials. From the 1940s well into the early 1980s, his friendly, trustworthy voice was inextricably linked with a vast array of Kraft products, including their renowned cheeses, salad dressings, and macaroni and cheese. His consistent and reassuring presence in these advertisements helped build profound brand recognition and trust for one of America's largest and most beloved food companies. Upon his passing on January 30, 1999, The New York Times fittingly encapsulated his multifaceted career in his obituary, describing him as "A Voice of Cheer and Cheese," acknowledging both his engaging persona and his deep, decades-long association with the iconic food brand.

Frequently Asked Questions About Edward Joseph Herlihy

Who was Edward Joseph Herlihy?

Edward Joseph Herlihy (1909-1999) was a prominent American newsreel narrator for Universal-International, a long-time radio and television announcer for NBC, and the iconic voice of Kraft Foods commercials for over four decades.

What was Edward Herlihy most famous for?

Herlihy was most famous for his distinctive voice, which narrated Universal-International newsreels, hosted The Horn and Hardart Children's Hour, and promoted Kraft Foods products in commercials. His obituary in The New York Times famously called him "A Voice of Cheer and Cheese."

Did Edward Herlihy narrate newsreels?

Yes, he was the primary newsreel narrator for Universal-International, lending his voice to countless cinematic news reports that were a main source of information for Americans before the advent of widespread television.

What commercials did Edward Herlihy voice?

Edward Herlihy was the long-standing and recognizable voice for Kraft Foods commercials, promoting their wide range of products, especially cheeses, from the 1940s through the early 1980s.

When did Edward Herlihy die?

Edward Joseph Herlihy passed away on January 30, 1999, at the age of 89.