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  3. March
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  5. Lillian Vernon (businesswoman)

Births on March 18

Lillian Vernon (businesswoman)
1927Mar, 18

Lillian Vernon (businesswoman)

Lillian Vernon, German-American businesswoman and philanthropist, founded the Lillian Vernon Company (d. 2015)

Lillian Vernon, born Lilli Menasche on March 18, 1927, and passing on December 14, 2015, carved out a formidable legacy as an American businesswoman and philanthropist. Her journey from a visionary entrepreneur to a trailblazer on the American Stock Exchange is a testament to her pioneering spirit and unwavering determination. Vernon's impact resonated deeply, not only through the vast reach of her eponymous corporation but also in her lasting contributions to education and the arts.

The Entrepreneurial Ascent of Lillian Vernon Corporation

In 1951, a pivotal year, Lillian Vernon founded the Lillian Vernon Corporation. This enterprise, which began with a small classified ad selling personalized handbags and belts, quickly blossomed under her astute leadership. She helmed the company as its chairwoman and CEO for decades, steering it through significant growth and innovation until July 1989. Even after stepping down from the top executive role, Vernon's influence remained profound; she continued to serve as executive chairwoman, offering her invaluable guidance and strategic vision, until 2003. This marked the year the company transitioned back into private ownership, acquired by Zelnick Media, concluding a significant chapter of public trading.

A Pioneer on the American Stock Exchange

Lillian Vernon's entrepreneurial journey was not just successful; it was historically significant. In 1987, when the Lillian Vernon Corporation went public, it achieved a remarkable milestone: it became the very first company traded on the American Stock Exchange that was founded by a woman. This groundbreaking achievement shattered barriers and paved the way for future female entrepreneurs, underscoring Vernon’s role as a true pioneer in the world of business and finance. Her story provided an inspiring example of what dedication and vision could accomplish, especially in an era when women faced considerable challenges in the corporate landscape.

Lasting Legacy and Philanthropy

Beyond her profound impact on commerce, Lillian Vernon was also a dedicated philanthropist, leaving an enduring mark on educational and cultural institutions. Her commitment to fostering creativity and academic excellence is beautifully encapsulated by New York University's Lillian Vernon Writers House. This esteemed establishment, named in her honor, serves as the vibrant hub for the University's prestigious creative writing program, nurturing the talents of aspiring authors and poets. It stands as a powerful symbol of her belief in the transformative power of education and the arts, ensuring her name and spirit continue to inspire generations.

Frequently Asked Questions About Lillian Vernon

Who was Lillian Vernon?
Lillian Vernon (born Lilli Menasche) was an influential American businesswoman and philanthropist. She founded the Lillian Vernon Corporation in 1951 and was a pioneer for women in business, notably being the first woman to found a company traded on the American Stock Exchange.
When was Lillian Vernon born and when did she pass away?
Lillian Vernon was born on March 18, 1927, and passed away on December 14, 2015.
What company did Lillian Vernon found?
She founded the Lillian Vernon Corporation in 1951, which became widely known for its mail-order catalogs featuring gifts, household items, and personalized products.
What was the significance of the Lillian Vernon Corporation going public?
When the Lillian Vernon Corporation went public on the American Stock Exchange in 1987, it was a landmark event, as it became the first company traded on that exchange that was founded by a woman.
What is the Lillian Vernon Writers House?
The Lillian Vernon Writers House is a facility at New York University named in her honor. It houses the university's highly regarded creative writing program, reflecting Vernon's philanthropic commitment to education and the arts.

References

  • Lillian Vernon (businesswoman)
  • Lillian Vernon (company)

Choose Another Date

Events on 1927

  • 10Jan

    Metropolis (1927 film)

    Fritz Lang's futuristic film Metropolis is released in Germany.
  • 23Feb

    Uncertainty principle

    German theoretical physicist Werner Heisenberg writes a letter to fellow physicist Wolfgang Pauli, in which he describes his uncertainty principle for the first time.
  • 5May

    Virginia Woolf

    To the Lighthouse by Virginia Woolf is first published.
  • 27May

    Ford Model T

    The Ford Motor Company ceases manufacture of the Ford Model T and begins to retool plants to make the Ford Model A.
  • 26Jun

    Coney Island

    The Cyclone roller coaster opens on Coney Island.

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