Ravi (rapper), South Korean rapper

Kim Won-sik (Korean: 김원식), globally recognized by his distinctive stage name Ravi (Korean: 라비), is a highly influential South Korean artist, entrepreneur, and prominent figure in the K-pop industry. Born on February 15, 1993, Ravi has carved out a multifaceted career spanning various artistic and business endeavors, showcasing remarkable versatility and entrepreneurial spirit within the competitive South Korean entertainment landscape.

A Multifaceted Artist: Rapper, Singer, Songwriter, and Producer

Ravi's artistic foundation is built upon his exceptional skills as a rapper, singer, songwriter, and record producer. He is widely acclaimed for his unique low-toned rap style, often characterized by its powerful delivery and intricate lyricism. Beyond his vocal contributions, Ravi actively participates in the creative process behind his music, distinguishing himself as a "self-producing idol" – a title highly valued in the competitive South Korean music scene. His extensive involvement includes composing, arranging, and writing lyrics for numerous tracks, not only for his solo work but also for his group VIXX and other artists. This deep engagement in music production allows him to fully express his artistic vision and maintain significant creative control over his sound and brand identity.

Visionary CEO: Leading Groovl1n and The L1VE

In a significant move demonstrating his entrepreneurial prowess, Ravi established his own independent record label, Groovl1n, in June 2019. This venture was founded with the vision of creating a platform for artists to pursue their music freely, fostering a creative environment outside the traditional idol agency system. Groovl1n quickly became a home for various talented hip-hop and R&B artists, offering them a space for artistic expression and development. Further expanding his business empire, Ravi launched a second label, The L1VE, in July 2021. The L1VE aims to support a broader spectrum of artists across different genres, notably attracting prominent vocalists like Ailee and Whee In (of MAMAMOO), underscoring Ravi's commitment to nurturing diverse musical talents within the South Korean entertainment landscape and empowering artists with greater creative autonomy.

A Core Member of VIXX and VIXX LR

Ravi first garnered widespread recognition as a pivotal member of the highly acclaimed South Korean boy group VIXX. Debuting in 2012, VIXX is celebrated for its distinctive "concept-dol" identity, renowned for intricate storylines, dramatic aesthetics, and powerful stage performances across various dark and fantasy-inspired concepts. Within VIXX, Ravi's rap and performance skills were central to the group's unique sound and image, contributing significantly to their success. He further explored his musical synergy as part of the sub-unit VIXX LR, formed in 2015 with fellow VIXX member Leo. VIXX LR showcased a captivating blend of Leo's smooth vocals and Ravi's edgy rap and production, offering fans a fresh dynamic and further demonstrating the members' individual artistic strengths and collaborative chemistry.

Successful Solo Career and Debut Mini Album R.EAL1ZE

Cementing his status as a formidable solo artist, Ravi made his official debut on January 9, 2017, with the release of his debut mini album, R.EAL1ZE. This album was a crucial turning point, allowing him to fully showcase his personal musical style, which often blends hip-hop, R&B, and electronic elements, distinct from his group activities. The album featured collaborations and tracks that highlighted his prowess as both a rapper and a producer, earning critical acclaim and commercial success. R.EAL1ZE marked the beginning of a prolific solo discography, firmly establishing Ravi as an independent and innovative voice in the competitive K-pop and hip-hop scenes, consistently releasing new music and exploring diverse sounds.

Frequently Asked Questions about Ravi

Who is Ravi (Kim Won-sik)?

Ravi, born Kim Won-sik on February 15, 1993, is a prominent South Korean rapper, singer, songwriter, and record producer. He is also the visionary CEO of independent record labels Groovl1n and The L1VE, and a member of the acclaimed K-pop boy group VIXX and its sub-unit VIXX LR.

What are Ravi's primary roles in the music industry?

Ravi is primarily known for his artistic versatility as a rapper, singer, songwriter, and a prolific music producer. Beyond his creative contributions, he holds significant entrepreneurial roles as the founder and CEO of his two independent labels, Groovl1n and The L1VE, where he manages and fosters the careers of other artists.

Which K-pop groups is Ravi a member of?

Ravi is an active and integral member of the popular South Korean boy group VIXX, renowned for its unique concepts. He is also a part of its dynamic sub-unit, VIXX LR, where he collaborates with fellow member Leo.

When did Ravi make his solo debut?

Ravi officially debuted as a solo artist on January 9, 2017, with the highly anticipated release of his first mini-album, R.EAL1ZE, which allowed him to present his distinctive individual musical style.

What are Groovl1n and The L1VE?

Groovl1n and The L1VE are independent record labels founded by Ravi. Groovl1n was established in 2019 with a focus on hip-hop and R&B artists, while The L1VE, launched in 2021, aims to support a broader range of musical genres and artists, including established vocalists like Ailee and Whee In, promoting artistic freedom and diversity.