The National Association of Broadcasters (NAB) is the preeminent trade association and influential lobby group advocating for the vital interests of commercial and non-commercial over-the-air radio and television broadcasters throughout the United States. This powerful organization serves as the principal voice for American terrestrial broadcasting, ensuring its continued relevance and prosperity in a dynamic media landscape.

Representing a vast and diverse membership, the NAB champions the interests of more than 8,300 terrestrial radio and television stations. This extensive network includes both local market broadcasters and major national broadcast networks, highlighting the NAB's widespread reach and significant influence across the entire U.S. broadcast industry. Its core mission revolves around shaping public policy, advancing technological innovation, and promoting the value of free, local broadcasting to the American public.

Understanding the NAB's Role and Impact

As a leading trade association, the NAB provides essential services to its members, including professional development, industry research, and networking opportunities. More critically, as a lobby group, it actively engages with policymakers in Washington, D.C., to advocate for legislation and regulations that support the broadcasting sector. Key areas of advocacy often include:

• Spectrum allocation and usage, vital for ensuring broadcasters have the necessary airwaves to transmit their signals.
• Copyright protection for broadcast content, ensuring creators and distributors are compensated.
• Advertising regulations and economic policies affecting revenue streams for stations.
• Technological transitions, such as the adoption and implementation of ATSC 3.0 (NextGen TV), which enhances broadcast capabilities with features like 4K UHD, immersive audio, and datacasting.
• Promoting local journalism and public service through broadcasting, emphasizing its role in communities.

The NAB's efforts are crucial for preserving the accessibility of over-the-air broadcasting, which provides free, readily available news, entertainment, and emergency information to millions of Americans, irrespective of their subscription services. This ensures that essential information can reach everyone, particularly during critical events or disasters.

Leadership at the National Association of Broadcasters

As of 2022, the National Association of Broadcasters is under the leadership of President and CEO Curtis LeGeyt. Prior to assuming this top role, LeGeyt served as the NAB’s Chief Operating Officer (COO) and Executive Vice President of Government Relations, bringing extensive experience in policy advocacy and strategic operations to the position. His tenure focuses on navigating the evolving challenges and opportunities within the broadcast industry, including adapting to digital shifts, addressing competitive media environments, and advocating for the industry's future.

Frequently Asked Questions About the NAB

What is the primary function of the National Association of Broadcasters (NAB)?

The NAB primarily functions as a comprehensive trade association and influential lobby group. Its core purpose is to represent the interests of commercial and non-commercial over-the-air radio and television broadcasters across the United States, actively advocating for policies and regulations that support their operations, technological advancement, and the promotion of free, local broadcasting to the public.

How many broadcasters does the NAB represent?

The NAB represents a substantial portion of the U.S. broadcasting landscape, encompassing more than 8,300 terrestrial radio and television stations, as well as numerous major national broadcast networks, solidifying its position as a leading voice for the industry.

Who is the current President and CEO of the NAB?

As of 2022, the President and CEO of the National Association of Broadcasters is Curtis LeGeyt. He ascended to this role after previously serving as the organization's Chief Operating Officer (COO) and Executive Vice President of Government Relations.

What does "over-the-air" broadcasting mean in the context of the NAB's representation?

Over-the-air (OTA) broadcasting refers to traditional terrestrial radio and television signals that are transmitted through the airwaves and can be received free of charge by consumers using a standard antenna. This differentiates it from other forms of media distribution, such as broadcasting delivered via cable, satellite, or internet streaming services, which typically require paid subscriptions or internet access.